From Dior’s “I Am a Feminist” T-shirts on the Paris runways, to Hollywood stars’ wearing all-black on the 2018 Golden Globes red carpet, fashion, like everything else, has become political. Recently, issues surrounding women’s rights have given birth to several female-owned companies that are advocating for gender equality by selling T-shirts, tote bags and keychains that are becoming the uniform of the resistance during protest marches from coast to coast. Here are a few of Hollywood’s favorites, each of which donate a varying amount of proceeds to political causes, putting conscientious consumerism into action.
When Rebecca Lee Funk was alongside Amy Schumer protesting Brett Kavanaugh’s Supreme Court confirmation, alongside her was a she was wearing a T-shirt that read,“We All Came from a Woman.” The shirt is part of Funk’s label The Outrage, which she started in October of 2016. “I thought we’d be a celebratory brand for the first female president,” she says. “Plot twist. Trump was elected.”
The Outrage redefined itself as a cause-related company for intersectional issues, opening a Washington D.C. pop-up to raise funds for the Women’s March, and partnering with March for Our Lives and March for Science. The company has also registered thousands of voters in the last two years.
Fans include Piper Perabo, Alyssa Milano, America Ferrara, Debra Messing, Sophia Bush and Rose McGowan, who collaborated on a collection that benefited the East Los Angeles Women’s Center.
Funk says,“Right now our best sellers are hands down the ‘Dr. Blasey Ford is a Hero’ and ‘Anita Hill is a Hero’ t-shirts. We released them to raise money to fund travel to D.C. for people to protest the confirmation…Fashion [is] an entry point to activism and we’re here to help people get and stay engaged.”