On Perth Tonight Chris spoke with Barry Urquhart, of Marketing Focus, about the different ways online shopping is damaging to brands and why if fails to create loyal customers.
Why shopping at a brick-and-mortar store might be a greener option than ordering online.
Online shopping is big business: Americans spent $395 billion at Web retailers in 2016, up from $28 billion in 2000. Part of the increase may be due to a belief that e-commerce is a greener option than shopping at your local brick-and-mortar store. But according to various online-retailing industry studies, there are several environmental factors to consider.[“Source-6pr”]