The top items that get the attention of mothers include fashion, gadgets, groceries and furniture, in that order.
NEW DELHI: Women are calling the shots more than ever before by being the key influencers to household decisions on what to shop online, reveals a survey by OLX India, an online classifieds company. The survey was conducted online in Mumbai, Delhi/NCR, Bangalore and Chennai, with over 300 married women above 26 years. In all, 70% of the respondents were either married parent or single parent, said an OLX release.
Of all the responses received, nearly half the women (46%) said that they are the sole decision makers for online shopping for everyone in the household. 40% said that while their influence is key, the decision may be in consultation with other members of the family. Remaining 14% said their role was minimal in the decision.
In making online shopping decisions, Indian moms come out to be smart shoppers. All women surveyed said that they look for the best deals while shopping online by either waiting for online sales, using price comparison websites, buying pre-owned goods online or using discount coupons.
Women find themselves buying on behalf of everyone else in their lives – spouse, children, elderly parents, in-laws and also for friends.
The top items that get the attention of mothers include fashion, gadgets, groceries and furniture, in that order. When asked about what items they have purchased online in the last six months, 35% mothers said they bought fashion, 25% purchased gadgets like smartphones, 15% picked up groceries, 15% purchased furniture and remaining were other items, the release added.
“Today a mother could be working or a home maker but she is managing multiple roles at the same time. Our survey highlights how women of the household are leading when it comes to online shopping as well, in addition to offline where they lead family members to malls. Seeking best value comes naturally to mothers. Like in offline shopping where bargaining is a common practice, mothers are smart online shoppers as well. Using alternatives like buying pre-owned goods are smart choices they make to save budget and find great deals,” said Irwin Preet Singh Anand, COO, OLX India.[“Source-economictimes”]