The unveiling of Lonzo Ball’s signature Big Baller Brand shoesbrought plenty of attention to LaVar Ball’s company on Thursday, but the focus certainly revolved around the ridiculous $495 asking price.
We knew that Ball was not allowing refunds or exchanges for the shoes that might not ship until November. That — with the price — raised one question: Would anyone actually buy the shoe? From the looks of it, not many.
While there is little information about the specific sales figures, Ball joined FS1’s Undisputed on Monday to talk about the new shoes. He also may have compared Lonzo to Michael Jordan. Yet, Ball wasn’t exactly gleaming about the ZO2’s sales. When pressed for a “vague ballpark” from Skip Bayless at the 5:45 mark, Ball threw out the number of “495,” which not-so-coincidentally mirrored the $495 asking price.
When Bayless wanted Ball to clarify that he’s sold 495 pairs of ZO2 sneakers, Ball responded, “at least.”
Obviously a 495-sale performance for a signature shoe would be an atrocious opening weekend for the likes of Nike, Adidas and Under Armour. But those brands would never charge $495 for a rookie’s debut shoe.
In search of a more specific sales figure, NiceKicks.com tracked the inventory levels on Big Baller Brand’s website to determine that 328 total transactions were placed on the site in the 24 hours since the shoes were unveiled. That would also include the other apparel that BBB sells on its site. This all would fall short of selling out the 5,000 items that NiceKicks reported in BBB’s inventory.
With that price point, there was little expectation that the shoes would fly off the shelves. Ball got a purchase from Chad Johnson, but really, the average fan was never going to buy those shoes for that price.[“Source-usatoday”]