These are the biggest online shopping destinations in America

These are the biggest online shopping destinations in America

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Amazon is the top online retailer for general merchandise.
  • Similar Web recently released a study revealing the top online shopping sites in 2018 so far.
  • Amazon, eBay, and Walmart took the top three spots for online retailers for general merchandise.
  • Walmart.com and Wish.com saw the most mobile traffic out of the top online shopping sites.

In the beginning of 2018, Amazon continues to lead the way in online shopping – with nearly twice as much traffic as the runner-up, eBay.

A recent study by the digital market intelligence company Similar Web looked at incoming traffic from US shoppers to general merchandise e-commerce sites from both desktop and mobile. The top site for general merchandise, they found, was Amazon, followed by Ebay and Walmart.

Of all the incoming traffic combined, 58% came from mobile. Walmart.com and Wish.com in particular saw the most mobile traffic – 64% and 81% respectively.

These are the top 10 online retailers, according to Similar Web:

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10. Sears.com

10. Sears.com

Average monthly traffic: 26.1 million

Traffic share: 0.8%

9. Wish.com

9. Wish.com

Average monthly traffic: 38.7 million

Traffic share: 1.1%

8. Kohls.com

8. Kohls.com

Average monthly traffic: 40.4 million

Traffic share: 1.2%

7. Costco.com

7. Costco.com

Average monthly traffic: 42.1 million

Traffic share: 1.2%

6. Aliexpress.com

6. Aliexpress.com

Average monthly traffic: 43.3 million

Traffic share: 1.3%

5. Target.com

5. Target.com

Average monthly traffic: 117.4 million

Traffic share: 3.4%

4. Etsy.com

4. Etsy.com

Average monthly traffic: 120.4 million

Traffic Share: 3.5%

3. Walmart.com

3. Walmart.com

Average monthly traffic: 339.0 million

Traffic share: 9.8%

2. Ebay.com

2. Ebay.com

Average monthly traffic: 817.6 million

Traffic share: 23.7%

1. Amazon.com

1. Amazon.com

Average monthly traffic: 1.87 billion

Traffic share: 54.1%

[“Source-businessinsider”]