Adidas Is Rereleasing the Shoes That Completely Changed the Modern Sneaker Game

Adidas Is Rereleasing the Shoes That Completely Changed the Modern Sneaker Game

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oday in good sneaker news, Adidas is bringing back the shoe that changed what it meant to wear a running shoe. The Energy Boost—which launched five years ago, and returns for 2018 in its OG colorway—is back with a new anniversary pack. It comes in three styles, ranging from $150 to $220: the Energy Boost OG, Energy Boost, and UltraBoost LTD. All three will be available February 1 in stores and online.

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Boost technology revolutionized the sneaker industry. It was really the first time that a running shoe had both a lightweight and supportive feel; the sole was able to extract energy from a foot strike, instead of the foot strike eating any power the runner put behind it. It’s the shoe that helped athletes like Mary Keitany and Dennis Kimetto crush marathon world records.

Of course, Boost didn’t just revolutionize the sole of a sneaker. It also contributed to making a running sneaker work as a stylistic choice—that is, wearing it for walking around in your everyday life instead of actually running. Aside from the comfort element, the Boost silhouette made the running sneaker something sleek and cool. We’ll be wearing these for a long while.

[“Source-esquire”]