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Wanderlust, heirlooms inspires Greenwich jewelry designer

Wanderlust, heirlooms inspires Greenwich jewelry designer

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Asha designer and owner Ashley McCormick shows her ring and earrings. Photo: Tyler Sizemore / Hearst Connecticut Media / Greenwich Time

Wanderlust, that nagging desire for travel and adventure, serves as a defining characteristic of one of Greenwich Avenue’s newest accessory boutiques.

The Asha Penthouse, as the loft-like jewelry store has been named by owner Ashley McCormick, made the leap onto Greenwich Avenue at the end of 2016. Since opening the second-floor storefront at the lower end of the shopping strip, McCormick has been working to ramp up the number of events there and preparing for her first children’s jewelry line, called “Little Asha.”

McCormick is a Greenwich native with a long business presence in town, but the Asha Penthouse acts as a more visible space than her previous offices. In her new store, she wants to “disrupt the traditional shopping experience with its open-floor plan.” Customers are dropped into the heart of the company’s Greenwich business operations as its entrance opens into her team’s office.

“We want customers to see our engine and hop onto the journey with us,” McCormick said.

A coffee and tea bar invites clients to linger while browsing the “jewel box,” located at the center of the store, which showcases Asha’s numerous collections, which feature pieces inspired by McCormick’s extensive travels.

Wanderlust, that nagging desire for travel and adventure, serves as a defining characteristic of one of Greenwich Avenue’s newest accessory boutiques.

Asha designer and owner Ashley McCormick shows items from her collection. Photo: Tyler Sizemore / Hearst Connecticut Media / Greenwich Time

The Asha Penthouse, as the loft-like jewelry store has been named by owner Ashley McCormick, made the leap onto Greenwich Avenue at the end of 2016. Since opening the second-floor storefront at the lower end of the shopping strip, McCormick has been working to ramp up the number of events there and preparing for her first children’s jewelry line, called “Little Asha.”

McCormick is a Greenwich native with a long business presence in town, but the Asha Penthouse acts as a more visible space than her previous offices. In her new store, she wants to “disrupt the traditional shopping experience with its open-floor plan.” Customers are dropped into the heart of the company’s Greenwich business operations as its entrance opens into her team’s office.

“We want customers to see our engine and hop onto the journey with us,” McCormick said.

A coffee and tea bar invites clients to linger while browsing the “jewel box,” located at the center of the store, which showcases Asha’s numerous collections, which feature pieces inspired by McCormick’s extensive travels.

Asha designer and owner Ashley McCormick poses in her office at the Asha jewelry and accessory store in Greenwich, Conn. Wednesday, March 1, 2017. Asha recently opened on Greenwich Avenue offering jewelry and accessories inspired by art, architecture and world travel. Photo: Tyler Sizemore / Hearst Connecticut Media / Greenwich Time

“There is inherent wanderlust in the collections,” she said, pointing out bracelets mimicking vines in Tuscany and statement necklaces featuring architectural motifs from around the world.

In addition to raw crystals, topaz and assorted precious stones, many pieces use a McCormick, mother of pearl, and the most prominent cultural influences are European and Moorish, McCormick said, adding everything can be mixed and matched.

Another defining element to McCormick’s collections is how she hopes to craft timeless jewelry that will one day be considered family heirlooms. That desire stems from how her own family has shaped much of Asha’s growth — with the brand’s monicker the nickname her Cuban grandparents gave her and the upcoming Little Asha collection featuring marketing photos of McCormick with her daughter.

[“Source- greenwichtime”]