Passion for jewellery design brings profit to Neety Singh along with a celebrity clientele

Passion for jewellery design brings profit to Neety Singh along with a celebrity clientele

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Neety Singh has been designing her own gold jewellery line over the past eight years. 

Entrepreneurs are often categorised into two types. First, who enter the business with cleverly devised strategies and a thorough knowledge of the sector and their competitors. Second, who come in for passion—they seldom care about numbers but want to present to the world what they hold close to their heart.

Neety Singh, Founder of Neety Singh Jewellery

Neety Singh belongs to the second category. When she started up in designer gold jewellery, she knew it was among the most saturated markets in India. India gold jewellery market was worth $46 billion in 2015, and is expected to be $60 billion by 2020, and is ruled by groups like Tata/Tanishq, Kalyan, Malabar Gold, TBZ etc. and online players like BlueStone.