Adidas is releasing a new style in its Parley series, the shoes made from reclaimed and recycled ocean trash. On May 10, the Ultra Boost Parley will be available for runners combining the boost bottom with the upper knit from the yarn created in a collaboration with Parley for the Oceans.
Last year alone, Parley pulled 740 tons of plastic pollution from the Maldives Indian ocean and Adidas is using this waste and turning it into shoes and t-shirts. Adidas said that at least one million shoes will be created using ocean plastic by the end of this year. That equates to 11 million plastic bottles gathered from coastal areas.
This month Adidas introduced the Terrex Boat Shoe that uses the Parley knitted upper and a T-shirt that is woven from Parley yarns. The shoe retails for $140 and the shirt will be $30. In May, the Ultra Boost comes out and then in August they will release the Terrex Boat DLX that will have a different Traxion outsole for grip.
“The ocean is our most important ecosystem on the planet, and it is important that we work hard to address damage being caused by its pollution,” said Greg Thomsen, managing director, Adidas Outdoor U.S. “With 40 million pounds of plastic floating in the north Pacific alone, we recognize that making a change is essential for the future of the environment. As a global company, we have the power to make a difference, and we take that very serious.”
Adidas has gone a little further than just using the ocean trash for its shoes. The company has also discontinued the use of plastic bags in its stores. They are also planning a digital run during the week of June 5-11 to coincide with World Oceans Day on June 8. People can register online and join a community of like-minded souls who want to bring awareness to ocean plastic pollution.
Parley for the Oceans is an environmental organization that raises awareness about the challenges facing oceans today. Adidas began partnering with the group in 2015 and since then they have dropped the use of plastic shopping bags and eliminated plastic microbeads in body care products. Employees have also helped to support cleanup efforts and have attended the Parley Ocean school.
At the end of the day though, it’s all about the shoes and whether they look good and feel good. The knitted top basically adjusts to your foot shape, so that makes it’s really comfortable. The soles of the boat shoes have little screens in the bottom for draining water, but also keep your feet from sweating. Adidas will also be launching flip flops in the Parley line, as well as shorts and tank tops.