The majority of LIBN readers don’t shy away from online shopping – even when making a major purchase.
That’s according to a recent poll on libn.com. In response to the question, “Do you browse online when purchasing a big-ticket item?” 44 percent of respondents not only agreed with the statement, but said if the online value is attractive enough they will skip visiting a store to physically see the item.
That may be bad news for firms that rely on stocking high-ticket items to attract customers. In general, brick-and-mortar establishments have been scrambling to retain consumers that are increasingly more comfortable with online shopping. E-commerce accounted for just 8.5 percent of the $1.25 trillion in total retail sales in Q1 2017, according to the U.S. Census Bureau, but internet retail sales continue to grow and are expected to reach $523 billion in the U.S. within the next three years.
However, the poll’s results also showed that the internet has not completely replaced traditional shopping on Long Island. Thirty-eight percent of voters admitted to browsing online, but said they prefer to purchase expensive items in store. And eight percent said they will make a big-ticket purchase online, but only if the company has a brick-and-mortar presence as well.
Only eight percent of readers said they don’t consult the internet at all when shopping for expensive items – revealing that technology has become an important tool for most consumers. Two percent simply responded “other.”
LIBN conducts weekly informal polls of readers on LIBN.com. The “Online Shopping” poll was open from July 19 through July 26. Click here to respond to this week’s poll question: What is your ideal staycation?