Heidi Klum knows all about multi-tasking. As a supermodel, host, businesswoman, designer, and mom Klum is used to wearing many hats and she cultivates a style as versatile as she is. Whether she’s launching her photo collaboration with Rankin in glittering Marc Jacobs or heading to Good Morning America in slinky chartreuse Galvan, Klum maintains a personal wardrobe sexy and on trend and it’s a look she’s ready to share with the world. Launching a clothing collaboration, Esmara with German retailer Lidl Klum brings her perspective to the masses with a line of affordably priced statement pieces that dare wearers to try something new. “I am absolutely convinced that there are many women who would really like to wear or even try on a leopard suit,” says Klum. “For, let’s say, 500€ they probably won’t buy it, especially if they’re unsure [but] for around 35€ you’re like “Ok. Wow! Let’s just try it and see what happens!”
Mixing basics like tailored blazers, little black dresses, and white sneakers with flashier pieces like billowing caftans, and animal print covered blouses Klum aims to provide women with a busy schedule with a fresh range of options. “There are so many busy women who have to manage everything at once: job, kids, family, in a limited amount of time. I wanted to make it easy for them,” says Klum who wanted to bring wow factor and a welcome sense of enjoyment to a collection accessible to everyone. “For me fashion is fun and I would love for every woman to have fun with cool clothes.” Here, the supermodel shares her style rules and the best piece of fashion advice she ever got.
Rule 1: Fashion should make you feel empowered.
“My daily style answers an important question for me: “Which person do I want to be today?” The clothes I’m wearing lead me through my day and bring me into the mood I like to be in. It is kind of a game between the person I like to be and the person that woke up in the morning. I enjoy that very much because it shows the power and strength of fashion. I couldn’t live with an every-day-is-the-same kind of style. I am not the person from yesterday, am I? “
Rule 2: Look beyond the runway for inspiration.
“Music and art [are my sources of inspiration] Music triggers my brain and art pleases my eyes.”
Rule 3: Mix your prints.
“I think the leopard print is a new classic! Leopard is never out of style. It’s strong and wild and a little bit mysterious, like a modern woman should be. I think it’s a print that my mother would love to wear but also something I love to wear. Personally, I’d mix a floral print with my leopard jacket, and then maybe add something in a stripe. Because that’s what’s hot right now: print clashing.”
Rule 4: Put your best foot forward.
“[The best advice I ever received] is the motto a very good friend of mine, German designer Michael Michalsky gives at his shows when someone is asking for the dress-code of the evening: “Dress to impress!”
Rule 5: You can never go wrong with a great pair of jeans.
“My closet is full of jeans. And believe it or not: the jeans of my collection have become my faves! Because they are so comfortable! I love them. Besides the jeans [I love] high-heels and sneakers, white shirts, some of them men’s-style and a lot of crazy pieces I’m wearing time to time. I dress very colorfully nowadays and lots of print. My closet is too small I think!”[“Source-vogue”]