Men are becoming less reliant on their “go-to shoe” according to research which shows they are now buying more shoes than women.
Data from consumer analyst Mintel found men are choosing to expand their shoe collections and are becoming more adventurous with their footwear choices.
More than one in ten (12 per cent) of men have bought more than three pairs of shoes in the past year alone, it found, suggesting the days of them wearing just one or two pairs of shoes for every occasion may be coming to an end.
The findings, which also reveal men are buying more clothes than women, appear to turn the Sex and the City-inspired stereotypes of shopping-obsessed women on their head.
Young men were more likely than young women to have bought footwear in the last quarter (47 per cent of male 16-24s versus 45 per cent of female 16-24s), the survey found.
Analysts put this down to the rising popularity of trainers and bolder shoe styles driving men’s footwear sales and encouraging them to build up a collection.
Overall the UK male clothing market grew at twice the rate of the women’s equivalent last year, coinciding with the start of London Fashion Week Men’s show.
Today sees the start of London Fashion Week Men’s Spring/Summer 2018, which is now in its fifth year. The five-day menswear extravaganza will see international and home grown designers present their collections at locations across the capital.
The menswear market is estimated to have grown by 2.8 per cent in 2016 to hit £14.5 billion, compared with the 1.3 per cent rise seen in the women’s market, analysts said.
However the menswear sector still only accounts for 27 per cent of the total clothing market, trailing behind womenswear sales which reached £27.25 billion.
Tamara Sender, senior fashion analyst at Mintel, said: “While men overall buy fewer different types of shoes than women, men aged under-45 have become more experimental with their shoe choices.
Mintel’s research shows that men aged 25-44 are now more likely than women of the same age to be motivated to update their footwear because of a new fashion trend.
Men aged 25-34 are driving footwear purchases and are most likely to have bought three or more different types of footwear in the last 12 months.”[“Source-ndtv”]